Have you ever wondered how successful online entrepreneurs are able to make sales seemingly effortlessly? I have recently taken part at Amy Porterfields Subscribed bootcamp and I have to say while by the end of the bootcamp, I went away with a really nice lead magnet that has been praised and has gotten the attention but I was mind-blown by how perfectly orchestrated everything was. From the beginning to the end, the $37 bootcamp was a masterfully designed low-ticket entry point, intended to pique our interest for the main course – her signature List Building Society. And let me tell you, she used some truly impressive sales techniques, which I eagerly noted down to share with all of you.
In this post, I’ll be breaking down the psychological sales tactics Amy employed during the welcome party of the first live event. So, grab your favorite notebook and let’s dive into Amy’s playbook to uncover some techniques that you can potentially apply to your own online business.
About Amy Porterfield and Subscribed Bootcamp
For those who may not know Amy, Amy Porterfield is a renowned online business strategist, marketing expert, and host of the “Online Marketing Made Easy” podcast. She has created a 2 week long bootcamp called SUBSCRIBED wbich is designed for those who want to start building their email list. It’s an excellent opportunity to learn from one of the best in the business and get a solid foundation for building a successful online business.
1. Scarcity/FOMO
Amy Porterfield uses scarcity as a psychological sales tactic in her marketing to create a sense of exclusivity and rarity around her products and services. By emphasizing that her training offers a competitive edge that most competitors will not have access to, she creates a fear of missing out (FOMO) that motivates buyers to take immediate action. This is a classic example of scarcity in action, as Amy implies that the availability of her training is limited and suggests that buyers should act quickly to avoid missing out on this exclusive opportunity.
" I want to give you a competitive edge what you're doing here today and what we'll do over the next few days. Most of your competitors will not do it. They're going to chase the next shiny thing. They're not gonna slow down enough to build the most important asset in their business and they will always struggle to make money online. "
Why it works: By creating a sense of scarcity, Amy is able to create a heightened sense of urgency that motivates buyers to make a purchase or take action quickly. This tactic works because people tend to value things more when they believe they are rare or exclusive, and the fear of missing out is a powerful motivator for many buyer
2. Offering Social Proof
By showcasing the achievements of her students, Amy is using social proof to suggest that her training is effective and valuable, and that it can help others achieve similar results. And let’s be real, who doesn’t want to be a six-figure coach or get featured in Oprah Magazine?
" So this is one of my students *shows her picture* She built a six-figure coaching business launched a podcast hosted an in-person Retreat and was featured in Oprah Magazine.. 300 people on her email list, and she was able to make this happen. "
Why it works: Amy’s use of social proof is effective because she highlights the success of someone with only 300 subscribers, making it relatable and relevant to potential buyers. People tend to rely on the experiences of others when making purchasing decisions, especially when they are uncertain about a product or service’s quality or effectiveness.
3. Authority
Amy Porterfield also uses authority as a psychological sales tactic in her marketing to establish herself as an expert in her field and increase her credibility with potential buyers.
" So over the last 14 years. I've helped more than 50,000 online entrepreneurs create and grow a business changing email list and after more than 80 million dollars in Revenue in my own business. I can confidently say when your email list grows your business grows with it. "
Why it works: By emphasizing her years of experience and the success she has achieved in her own business, she creates a sense of trust and confidence in her ability to help others achieve similar results.
4. Creating a sense of exclusivity
Amy uses the psychological sales technique of exclusivity by emphasizing that the participants are unique for taking action and investing in themselves. By suggesting they are part of a select group of people who understand the importance of building an email list, she creates a sense of exclusivity that makes them feel special and privileged to be part of the program.
" I wish I had when I was first starting out. So I see you you are in the right place you are doing something that most people will not do that means you're different and unique and you should stand in that and let's say you're around people that are a little bit more advanced than you. Well, then you are one smart cookie. "
Why it works: This technique works because humans have a natural desire to feel special and valued. When people feel like they are part of an exclusive group, they are more likely to be loyal and committed to that group. By making the participants feel like they are part of a special community, Amy Porterfield is creating a sense of pride and accomplishment that can motivate people to continue working hard and striving for success.
5. Creating a sense of community and belonging
One effective sales strategy is to create a sense of community and belonging for potential customers. This is exactly what is happening in Subscribed, where participants are encouraged to connect and collaborate with each other through meaningful conversations in a private Facebook group. Amy emphasizes the importance of having a support system, especially for those who are new to building an online business and may not have friends who understand what they’re going through.
"You are all welcome here. We are building a solid foundation for your email list..." [...] Let this be your people we get you we know that it's a crazy idea to build an online business, but we know you're capable we know it's scary and exciting.And nerve-wracking all in one. We are your people get inside the community.
Why it works: This technique works because humans are social beings and have a natural need to belong and connect with others. By creating a community like this, the bootcamp is tapping into the basic human need for connection and making potential customers feel like they’re part of something bigger than themselves.. This feeling of belonging can be powerful and motivating, especially for those who may feel isolated or overwhelmed in their entrepreneurial journey. It also helps build trust and loyalty towards Amy and her brand, as clients feel like they’re part of a community that shares similar values and goals.
6. Emotional appeal
Amy is using appeal to emotions as a psychological sales technique by tapping into her audience’s desires for success and stability, as well as their fears and struggles. By asking questions like, “What do you think that would mean for your business?” and sharing personal stories about her own struggles with mental health and how it affected her business, she creates an emotional connection with her audience. This connection not only helps build trust and rapport but also motivates them to take action towards achieving their goals.
"If you were on the trajectory to grow your business quickly, or if you are already in business and want to scale quickly, what do you think having a more dependable way to make money would mean for your business?"
Why it works: This technique works because emotions are a powerful motivator for people, and when used effectively, can lead to increased engagement and sales. By understanding her audience’s desires, fears, and struggles, Amy is able to create a message that resonates with them on a deeper level, making them more likely to invest in her training and take action towards building a successful online business.
7. Urgency
By emphasizing the importance of taking action now to build an email list and highlighting the negative consequences of not doing so, Amy creates a sense of urgency and a desire to take action before it’s too late.
"I promise to reward your energy with only the latest and most effective strategies that will have you leapfrogging over everyone else competing for your audience's attention."
Why it works: This sense of urgency works because it creates a sense of FOMO (fear of missing out) and a desire to take action before it’s too late. People are often motivated by the potential consequences of not taking action, and by highlighting the negative impact of not building an email list, Amy is able to tap into this motivation.
Final reflection from Amy Porterfield’s psychological sales tactics
As a new online business owner myself, Amy Porterfield’s Subscribed Bootcamp was a game-changer for me. Not only did it help me kick start my email list with a compelling lead magnet, but it also gave me a peek inside how sales work in the online world. I have learned so much from analyzing the psychological sales tactics Amy used, and I am always eager to learn more. In fact, I plan on sharing more of my learnings in upcoming posts so that other business owners can benefit as well. It’s all about continually learning and improving, and Amy’s playbook is an excellent example of how to do just that.
