Various Types of Virtual Assistants for Coaches

Running an online coaching business often feels like trying to juggle while setting up a circus tent—on your own

You’re the ringmaster, the performer, and the crew, all rolled into one.

You’ve got this never-ending list of tasks, each screaming for attention, and you’re left wondering, “How am I supposed to manage all this without cloning myself?” 🤹

If you’ve ever found yourself staring at your screen, wishing for a magic button to offload some of your workload, you’re not alone.

What type of VA do you need?

Virtual Assistants (VAs) are here to share the load, not just as helpers, but as integral partners in your business’s journey. But with such a variety of talents available, you might wonder, “Which VA is the right partner for me?”

Do you go for the tech wizardry of a Technical VA, the creative flair of a Content Creation VA, or maybe the strategic mind of a Marketing VA?

By understanding the unique strengths of each type of VA, you’ll be better equipped to make an informed decision that aligns with your business goals.

This post is designed to help you sift through the options, understand the types of VAs available, and finally make that decision on who you want to bring into your team.

Administrative Virtual Assistants

Administrative Virtual Assistants (VAs) are ensuring you have smooth business operations. From scheduling to data management, these VAs ensure your day-to-day administrative duties are performed efficiently, allowing you to focus on strategic planning and growth.

Let’s dive into the different types of administrative virtual assistants.

General Administrative VA:

Ever wish you had an extra pair of hands to tackle that to-do list? That’s your General Administrative VA. They’re all about handling the day-to-day stuff like data entry, managing your calendar, and dealing with emails. Ideal for anyone who feels like they’re constantly playing catch-up with the little things.

Executive Assistant VA:

Tailored for C-level executives or business owners who need a right-hand person. Executive Assistant VAs manage your schedule, meetings, emails, and travel plans, acting as a right-hand for coaches who juggle multiple roles and need to stay organized for peak performance.

Customer Support VA:

This type of VA is all about ensuring your customers are heard and helped. They manage inquiries, feedback, and support tickets with a blend of efficiency and empathy. Ideal for businesses that prioritize customer satisfaction but may not have the capacity to manage this in-house.

Bookkeeping VA:

For those who’d rather focus on their business than their books, Bookkeeping VAs come to the rescue. They manage invoicing, track payments, and keep your financial records in order. They’re indispensable for small to medium-sized business owners looking to keep their financial health in check without hiring a full-time accountant.

Email Management VA:

Drowning in emails? An Email Management VA sorts your inbox, flags important messages, and handles routine correspondence, ensuring you only need to focus on emails that require your direct attention. Perfect for anyone who feels overwhelmed by the volume of daily emails but understands the importance of staying connected.

Technical Virtual Assistants

Navigating the digital side of your business doesn’t have to feel like deciphering an ancient code. That’s where Technical Virtual Assistants come in. They’re the experts who handle the tech-heavy lifting so you can focus more on what you love doing. Let’s take a closer look at the types of Technical VAs and see how they can help streamline your digital operations.

Let’s Break Down the Tech Squad:

Website VA:

Think of a Website VA as your website’s caretaker. They’re responsible for updating content, posting your insightful blog articles, and implementing those crucial tweaks that keep your website both visually appealing and fully functional. For you, the coach, who wants to focus on content creation rather than web development, a Website VA ensures your digital home reflects your coaching brand’s quality without requiring you to manage the technical details.

Funnels VA:

Sales funnels can be tricky, but Funnels VAs have got it down to an art. Funnel VAs are the architects behind the scenes, making sure your sales funnels are tight and effective. They hook up your payment systems and ensure the customer journey from “just looking” to “take my money” is as smooth as possible.

E-commerce VA:

If your coaching business includes selling digital products, courses, or merchandise, an E-commerce VA is your go-to specialist. They manage your online storefront, from product listings and inventory updates to customer inquiries. This role is akin to having a dedicated store manager online, ensuring your offerings are presented attractively and your customers enjoy a smooth purchasing experience.


SEO stands for Search Engine Optimization so a SEO VA works towards driving more organic traffic on your website. They work on making sure your content is not only reader-friendly but also catches the eye of search engines. From researching keywords to optimizing your pages and writing new posts for better visibility, they help ensure your site gets the attention it deserves from the right audience. They’re also out there hustling, reaching out for PR opportunities to grow your backlinks and help establish your coaching brand’s authority and reach.

Creative Virtual Assistants

Keeping your brand’s creative edge sharp is no small feat. You need fresh blogs, engaging social media content, eye-catching graphics, and maybe even a polished podcast to stay ahead. Handling all that creative workload alongside running a business? That’s quite the challenge.

Here’s how Creative VA’s make the difference:

Content Creation VA:

Imagine having blog posts that resonate with your audience, all without you having to stare down a blank page. Content Creation VAs are the writers and editors making your ideas readable and shareable. They manage your blog, repurpose your existing content across platforms, and keep your message consistent and compelling.

Social Media VA:

For a coach, an active and engaging social media presence is non-negotiable. It’s where your audience feels connected to your journey and coaching style. Social Media VAs craft and schedule your posts, interact with your followers, and ensure your social channels reflect your brand’s personality.

Graphic Design VA:

Your brand needs to visually stand out. Graphic Design VAs create visuals that capture attention and convey your message at a glance. From website graphics to social media images and marketing materials, they ensure your visual content is professional and on-brand.

Podcast VA:

If part of your strategy involves sharing your coaching insights through a podcast, a Podcast VA is your behind-the-scenes maestro. They manage the technical aspects, from editing for clarity and quality to drafting concise show notes that capture the essence of each episode. This means you can focus on creating great content, leaving the technical details to them.

Pinterest VA:

Pinterest stands out as a powerful tool for visual and inspirational content, making it a perfect platform for coaches. A Pinterest VA harnesses this potential by curating pins and boards that showcase your coaching philosophy, blog articles, podcast episodes, and more. Their strategic approach not only enhances your brand’s visual appeal but also drives targeted traffic back to your website, expanding your reach and attracting individuals in pursuit of coaching services.

Specialized VA’s

When your needs get specific, that’s where Specialized Virtual Assistants (VAs) shine. Specialized VA’s have expertise in areas that require a bit more than general know-how. They offer tailored support that aligns perfectly with the specific needs of your coaching business, ensuring that you utilize the best tools and platforms to expand your reach and impact.

Here’s how these specialized VAs can contribute to your success:

Course Creation VA:

As a coach, creating and offering online courses allows you to share your expertise widely and generate passive income. A Course Creation VA can be proficient in platforms like Thinkific and Teachable. They handle everything from uploading content to managing student enrollments and interactions, ensuring your courses run smoothly and professionally.

Kajabi VA:

Kajabi is a popular all-in-one platform used by coaches for hosting courses, memberships, and websites. A Kajabi VA has in-depth knowledge of this platform, helping you to fully leverage its features for your coaching business. They assist with setting up and managing your courses, optimizing your sales funnels, and ensuring your website and landing pages on Kajabi are optimized for conversions.

Facebook Community VA:

Building and maintaining a vibrant Facebook community is pivotal for coaches looking to foster a supportive environment for their clients. A Facebook Community VA specializes in managing these online spaces, engaging members through regular posts, moderating discussions to ensure a positive and supportive atmosphere, and organizing live sessions or Q&As. Their role is crucial in nurturing a sense of belonging among your clients, enhancing the value they receive from your coaching services.

WordPress VA:

For coaches who rely on WordPress for their website, understanding its complexities and keeping it updated can be daunting. A WordPress VA is skilled in navigating this platform, from theme customization and plugin management to security updates and SEO optimization. They ensure that your site remains not only visually appealing but also functional and secure, providing a seamless experience for your visitors.

Systems Integration VA:

A Systems Integration VA specializes in making different systems “talk” to each other, using automation tools like Zapier to streamline workflows and automate repetitive tasks. They can connect your email marketing platform with your CRM, sync your course sign-ups to an email list, or automate social media posts whenever you publish a new blog article.

The overlap and versatility of VAs

Many VAs possess a range of skills that can span across different categories. For instance, a Content Creation VA might also have some skills in SEO and social media, making them a powerful asset for your content strategy and online visibility. This versatility means you can often find VAs who can wear multiple hats, providing you with a broad spectrum of services.

However, there might be times when you need specialized expertise. This is where the idea of having multiple VAs, each focusing on their niche, becomes invaluable. For example, a Social Media VA can ensure that you are active on social media and there are posts lined up, while a Systems Integration VA focuses on automating your workflows and connecting your various digital tools for seamless operation.

What type of virtual assistant services do I offer?

I initially started as a WordPress developer.

Then, I realized people needed more than just a site. They needed help keeping things running smoothly and figuring out how to hook up all their digital tools together. That’s how I slid into positioning myself as a tech VA.

I’ve got an eye for design too. So, every now and then, I find myself dabbling in video editing, whipping up some graphics, and getting creative. It’s this mix of skills that makes the job so interesting.

Some people reckon I should brand myself as an OBM since I tend to do a bit more than just offer technical virtual assistance. But honestly? I identify being a tech VA. This title reflects my commitment to being a hands-on technical supporter for businesses. Plus, it lets me keep diving into different areas, from tweaking websites to brainstorming digital strategies and everything in between

Feeling Overwhelmed by Tech? Let’s Talk

If you’re on the lookout for tech support that simplifies, streamlines, and secures your online presence, I’m here to help.

Let’s schedule a free 30-minute call to discuss how I can lift the tech weight off your shoulders

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Meet Stefanie

Hey there! I’m Stefanie. I help enterpreneurs and small business owners to launch and elevate their online business. On my blog, you’ll find a treasure trove of insights I’ve gathered over the years – everything from SEO Strategies, WordPress tutorials and more!